In our latest episode of the BrandStack Podcast, Ross Brand and
sit down with Valerie Morris—author, digital marketing strategist, and founder of Tintero Creative. Valerie’s book, We’re All Ears: How to Increase Your Impact, Influence, and Success Online in a Noisy World, distills her years of experience into actionable advice for navigating today’s digital landscape. In our conversation, she shared how storytelling, self-publishing, and marketing principles shape her career dedicated to helping others amplify their voices.The Power of Storytelling
One of the defining elements of Valerie’s book is her use of storytelling to make complex marketing principles relatable and memorable.
“Stories differentiate you from the competition,” she explains.
Whether it’s a quirky anecdote about her goats or a tale from her time in architecture school, Valerie’s personal narratives draw readers in and make her lessons stick.
“Who wants to get lectured about marketing tactics? Stories make things more interesting,” she says.
This focus on storytelling doesn’t just engage readers; it also builds trust and connection—a critical advantage in a crowded digital space.
A Self-Publishing Success Story
Valerie’s foray into self-publishing wasn’t just about launching her book; it was a turning point that expanded her career. We’re All Ears resonated so well with her network that clients and peers began seeking her help with their book launches.
Drawing on her expertise in digital marketing, she reverse-engineered the self-publishing process to help aspiring authors navigate everything from formatting and cover design to gaining reviews and achieving bestseller status.
“Marketing a book is like marketing any product,” she says. “The principles are the same—launch strategy, audience engagement, and clear branding—but the nuances of publishing make it a fascinating challenge.”
Balancing Life, Business, and Creativity
Valerie’s journey from architecture to digital marketing to author coaching is anything but linear. Yet, as she reflects on her career, she sees threads of continuity.
“I’ve always loved creating content, whether it was designing magazines as a kid or crafting marketing campaigns,” she shares.
Currently, she’s juggling her agency, parenting, and drafting her next book. While it’s still in progress, she’s actively gathering stories and ideas, knowing the manuscript will come together when the time is right.
“There’s something powerful about documenting stories as they come to you,” she notes.
Quick Pitch for We’re All Ears
Valerie describes her book as a practical resource for anyone looking to increase their influence online. “It’s packed with tangible advice that you can actually use,” she says. If you’re navigating the challenges of building a personal brand or managing digital marketing in a noisy world, We’re All Ears might be the guide you’ve been looking for.
Listen to the Full Interview
For more insights from Valerie Morris, including her tips for impactful storytelling, listen to the full podcast episode or watch the video— both located at the top of the page.
👉 Get the book: We’re All Ears
🎬 StreamYard 🦆
This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.
Get StreamYard 👉 https://livestreamuniverse.com/streamyard
Resources
➡️ Gear & software recommendations for creators: https://livestreamuniverse.com/resources
Links from this episode:
📚 We’re All Ears — book by Valerie Morris
➡️ Tintero Creative: https://www.tinterocreative.com/
➡️ Valerie Morris on LinkedIn: https://www.linkedin.com/in/valerielmorris/
Ross’ Links:
➡️ Ross Brand on Substack:
📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod
📚 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand: https://geni.us/100v4
➡️ Livestream Universe website: https://livestreamuniverse.com
➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com
➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contact
Dale L. Roberts
🎬 Main YouTube Channel: https://youtube.com/@dalelroberts
🎙️ Podcast Channel: https://youtube.com/@selfpubwithdale
📚 Networking for Authors: https://amzn.to/3C7pxDa
📚 Advertising for Books: https://amzn.to/40lK0OI
📚 Advanced Self-Publishing for Authors: https://amzn.to/3YpzdAt
📚 Self-Publishing for New Authors: https://amzn.to/40sz3eo
Disclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases.
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