In this episode of the BrandStack Podcast, Ross Brand and
sit down with podcasting Hall of Famer , the man behind Profit from Your Podcast and the renowned School of Podcasting. With two decades of experience, Dave has helped countless creators start, grow, and monetize their shows.In our conversation, he shares insights on podcast monetization, the importance of knowing your audience, and how podcasting opens doors to new professional opportunities.
Turning a Podcast Into a Resume
Dave’s podcasting journey highlights a unique truth: a podcast isn’t just a platform for expression; it’s also a powerful professional resume.
As the Head of Podcasting at Podpage, Dave uses his expertise to help podcasters with live support calls, exclusive coaching for members, and the development of educational resources. This role, like many of his opportunities, came from his established podcasting presence.
“Your podcast becomes your resume,” Dave says. “It’s a way to showcase your expertise and attract opportunities.”
The Evolution of Profit from Your Podcast
Dave’s book, Profit from Your Podcast, is the updated and refined version of his earlier work, More Podcast Money. After being approached by a publisher to write about podcast monetization, Dave focused on creating an honest and actionable resource for podcasters.
“This isn’t one of those books that sells you hope in three easy payments,” he explains. “It’s based on real stats and strategies that work.”
The book outlines different ways to monetize a podcast and provides practical advice for podcasters at every stage. While writing, Dave distilled his vast experience into clear, focused chapters, choosing monetization as the central theme.
“You can’t monetize a podcast that isn’t good,” he notes, emphasizing the importance of delivering value to your audience.
A Tip for Every Podcaster
When asked for one tip that could apply to podcasters at any level, Dave shared this wisdom:
“Know your audience. At the end of the day, it’s your audience pulling out a credit card—whether it’s for you or a sponsor. The better you understand them, the more likely you are to provide something they value.”
Quick Pitch for Profit from Your Podcast
“This book is the truth. It’s not about quick wins or empty promises,” Dave says. “It’s about understanding your audience, planning strategically, and building sustainable income streams. If you’re serious about podcasting, this book is for you.”
Listen to the Full Interview
For the complete conversation with Dave Jackson, listen to the podcast episode or watch the video — both are located at the top of the page. Dive deeper into his journey, learn practical tips for podcasting success, and hear more about his book, Profit from Your Podcast.
🎬 StreamYard 🦆
This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.
Get StreamYard 👉 https://livestreamuniverse.com/streamyard
Resources
➡️ Gear & software recommendations for creators: https://livestreamuniverse.com/resources
Links from this episode:
📚 Profit from Your Podcast — book by Dave Jackson
➡️ Learn to podcast from Dave Jackson at the School of Podcasting: https://livestreamuniverse.com/schoolofpodcasting/
➡️ Build a podcast website in minutes from your RSS feed with Podpage: https://podpage.com/?via=ross
Ross’ Links:
➡️ Ross Brand on Substack:
📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod
📚 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand: https://geni.us/100v4
➡️ Livestream Universe website: https://livestreamuniverse.com
➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com
➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contact
Dale L. Roberts
🎬 Main YouTube Channel: https://youtube.com/@dalelroberts
🎙️ Podcast Channel: https://youtube.com/@selfpubwithdale
📚 Networking for Authors: https://amzn.to/3C7pxDa
📚 Advertising for Books: https://amzn.to/40lK0OI
📚 Advanced Self-Publishing for Authors: https://amzn.to/3YpzdAt
📚 Self-Publishing for New Authors: https://amzn.to/40sz3eo
Disclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases.
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