In our latest episode of the BrandStack Podcast, Corey Walker and Eric Butow join me to celebrate the launch of the third edition of Instagram for Business for Dummies, published by Wiley and available starting today.
With Instagram evolving faster than ever, this new edition provides a timely guide for entrepreneurs and businesses navigating the platform’s latest tools and trends. From mastering Reels to optimizing for SEO, Corey and Eric share practical strategies that make Instagram less overwhelming and more impactful for your brand.
Instagram: A Rapidly Evolving Platform
The last edition came out three years ago, and Instagram has since rolled out major changes, including:
• Enhanced Reels Features: Built-in video editing, audio tools, and sound remixing make Instagram a one-stop shop for video creators.
• Algorithm Reset: A new feature allows users to refresh their personal feed preferences, giving businesses another opportunity to engage their target audience.
• Broadcast Channels and AI Tools: Features like AI-generated stickers and improved search functionality are changing how businesses connect with followers.
“We wanted this edition to reflect the new tools Instagram offers while still covering the core strategies that work for businesses,” Corey explains.
Key Takeaways for Businesses
Corey and Eric emphasize the importance of having a clear strategy to make Instagram work for you. Here are a few of their tips:
• Identify Your Target Audience: “Marketing 101 applies here,” says Corey. “Know who you want to talk to, and create content that speaks to them.”
• Leverage the Funnel Approach: Use Reels to attract new viewers, Stories for personal connection, and Lives for direct interaction and sales.
• Optimize for SEO: Instagram now factors keywords into your bio, captions, and even spoken words in videos. “Sprinkle your target keywords throughout your content,” advises Corey.
What’s New in Instagram Marketing?
One of the biggest trends discussed is the power of carousel posts. These multi-image posts are almost as effective as Reels at driving engagement. “They’re great for storytelling, sharing tips, or showcasing products,” Corey says.
Another highlight is the use of short links for tracking traffic. “Using tools like Bitly or ManyChat helps you see where your leads are coming from,” Eric explains.
Who Is This Book For?
From solopreneurs to enterprise-level businesses, this book is a valuable resource for anyone looking to grow their brand on Instagram. It covers everything from setting up a business account to creating ads that convert.
“It’s for people who want to take Instagram seriously as a business tool,” Corey says. “Whether you’re new to the platform or looking to refine your strategy, there’s something in here for everyone.”
Listen to the Full Interview
For more tips and behind-the-scenes insights into the making of Instagram for Business for Dummies, check out the full podcast episode or watch the video — both located at the top of the page. Learn how to maximize your Instagram strategy for 2025 and beyond.
🎬 StreamYard 🦆
This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.
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Resources
➡️ Gear & software recommendations for creators: https://livestreamuniverse.com/resources
Links from this episode:
📚 Instagram for Business for Dummies — book by Eric Butow and Corey Walker.
➡️ Eric Butow on LinkedIn: https://www.linkedin.com/in/ebutow/
➡️ Corey Walker on LinkedIn: https://www.linkedin.com/in/coreycwalker
Ross’ Links:
➡️ Ross Brand on Substack:
📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod
📚 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand: https://geni.us/100v4
➡️ Livestream Universe website: https://livestreamuniverse.com
➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com
➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contact
Disclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases.
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