In today’s episode, Ross Brand and
explore the fascinating journey of Larry Roberts, author of Under the Red Hat, who leveraged AI tools, including ChatGPT, to create a personal branding book in record time.Larry, a well-known figure in the podcasting world, has made a name for himself through his unique expertise in AI and personal branding. He joined us to share how he transformed a professional setback into a powerful tool for personal and professional growth.
From Setback to Success
Larry’s journey began when he found himself at a major speaking event without a relevant book to offer. “I was exposed,” he shared, recounting the moment when attendees asked about his book, and he had none to provide. Determined not to be caught off guard again, he returned home and made a plan: using ChatGPT to create a book that not only showcased his knowledge of branding but also underscored the potential of AI.
Crafting a Book with AI: The Process
With a few solid prompts and a clear focus, Larry set out to build the foundation of Under the Red Hat through ChatGPT. He also incorporated persona modeling and custom instructions to ensure the AI-generated content sounded authentic to his voice. “I wanted it to sound just like me,” he said, explaining how he tailored ChatGPT’s responses to reflect his unique style and story.
Interestingly, Larry didn’t leave everything to AI. Chapter 3, which shares his personal story and the significance of his iconic red hat, was written entirely by him. “AI can’t capture emotional intelligence,” he explained, emphasizing the need for a human touch in certain aspects of his narrative.
A Modern Business Card
More than just a book, Under the Red Hat serves as Larry’s “business card.” He sees it as a credibility piece that showcases the possibilities of AI in personal branding. “This is about demonstrating what you can do with modern tools,” he said. “Anyone can create a book in weeks and never have to show up to an event empty-handed.”
Larry’s book may not be aiming for the New York Times Bestseller list, but it has become a powerful tool to showcase his expertise and reach new audiences. He even noted that while AI-generated content has its limitations, there’s plenty of room for innovation in authorship with AI tools like ChatGPT.
Quick Pitch: Under the Red Hat
“It’s not only a good book,” Larry Roberts says, “but a testament to what we can achieve with technology today.”
👉 Get your copy of Under the Red Hat
Listen to the Full Interview
For more insights into Larry’s process, listen to the full podcast episode or watch the video interview. Hear firsthand how AI transformed his book-writing journey and what’s next for this dynamic thought leader.
🎬 StreamYard 🦆
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Resources
➡️ Gear & software recommendations for creators: https://livestreamuniverse.com/resources
Links from this episode:
➡️ Larry Roberts website: https://larryroberts.com
➡️ Larry Roberts on LinkedIn: https://linkedin.com/in/thelarryroberts
Ross’ Links:
➡️ Ross Brand on Substack:
📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod
📚 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand: https://geni.us/100v4
➡️ Livestream Universe website: https://livestreamuniverse.com
➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com
➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contact
Dale L. Roberts
🎬 Main YouTube Channel: https://youtube.com/@dalelroberts
🎙️ Podcast Channel: https://youtube.com/@selfpubwithdale
📚 Networking for Authors: https://amzn.to/3C7pxDa
📚 Advertising for Books: https://amzn.to/40lK0OI
📚 Advanced Self-Publishing for Authors: https://amzn.to/3YpzdAt
📚 Self-Publishing for New Authors: https://amzn.to/40sz3eo
Disclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases.
How Larry Roberts Used AI to Write His Book—and Build His Brand