LinkedIn Vertical Video: Opportunity or Overhyped?
Will Professionals Watch TikTok-Style Videos with Business Content?
LinkedIn has introduced vertical video to enhance user engagement, especially on mobile devices. While this format offers exciting opportunities, it may not seamlessly fit every professional’s content strategy on the platform.
Experimenting with vertical video and observing your audience’s response can reveal whether it aligns with the viewing habits of your LinkedIn network. By monitoring feedback and engagement, you can determine if this feature enhances your professional presence or if a more traditional approach might better serve your goals.
Here’s what you need to know if you’re considering vertical video on LinkedIn:
Vertical Video Format: Optimized for mobile viewing with a 9:16 aspect ratio, vertical videos utilize the full smartphone screen for an immersive experience. This format is widely popular, especially among younger audiences accustomed to platforms like TikTok and Instagram.
Uploading Vertical Videos: For optimal quality, LinkedIn videos should meet these specifications:
Aspect Ratio: 9:16
Resolution: Minimum of 360 x 640 pixels; maximum of 1080 x 1920 pixels
File Size: Up to 5 GB for organic posts; up to 200 MB for video ads
File Format: MP4 is recommended
Best Practices:
Content Length: Keep it concise; videos between 30 seconds and 2 minutes tend to perform best.
Captions: Add captions, as many users watch videos without sound.
Engaging Thumbnails: Use eye-catching thumbnails to attract viewers.
Professional Tone: Maintain professionalism, aligning with LinkedIn’s audience expectations.
LinkedIn’s Vertical Video Feed: LinkedIn is testing a vertical video feed similar to TikTok and Instagram Reels, allowing users to swipe through a continuous stream of videos. While this setup boosts content discovery, it’s worth questioning whether LinkedIn’s audience will adopt a “binge-watching” behavior on a business platform.
Leveraging Vertical Video: Incorporating vertical videos into your LinkedIn strategy can boost visibility and engagement, especially among mobile users. Sharing insights, behind-the-scenes content, or thought leadership in this format can resonate with a professional network — but consider whether your audience is likely to engage with this style of content on LinkedIn.
Ultimately, vertical video could be a valuable addition to your LinkedIn toolkit — if it aligns with your audience’s preferences and your goals. Take a strategic approach, and let your audience’s response guide your next steps.
Are you planning to incorporate vertical videos into your LinkedIn content? And as a viewer, how do you feel about watching short-form videos on LinkedIn? We’d love to hear your thoughts!
Thanks for weighing in! Your feedback helps shape future content—stay tuned for more updates on LinkedIn video and other platforms.