Kim Doyal | Grow Your Audience with Newsletters and Email Marketing

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Kim Doyal | Grow Your Audience with Newsletters and Email Marketing

BrandStack Podcast - 002

Ross Brand

Oct 23, 2024

Transcript

In this episode, I sit down with

Kim Doyal

, a seasoned podcaster and editor of The Spark newsletter. Kim has extensive experience navigating the world of email marketing and newsletters, and we dive into her strategies for building loyal audiences, embracing imperfection, and exploring the right tools for creators.

We cover a lot of ground in this conversation, including the evolution of newsletters, the rise of platforms like Substack, and how AI tools are transforming content creation. Whether you’re new to email marketing or looking to refine your strategy, Kim’s insights will leave you inspired and ready to take action. She also discusses the opportunities and challenges of using platforms like Substack and the value of creating content that resonates with her audience.

In addition to The Spark, Kim also publishes Women, Wisdom, and Wealth and Imperfect, focusing on financial psychology and personal growth. You can find all three newsletters here on Substack.

Key Takeaways:

The difference between newsletters and email marketing: Newsletters are publications that come out on a regular schedule, while email marketing is often geared toward solo broadcasts and direct conversions.
The power of newsletters: Consistency and structure make newsletters a key tool for audience building.
A Vote for Substack: Kim’s going all-in on Substack because of its social features and community-building potential,
Substack book on the way: Kim is creating a visual guide to Substack to help new users navigate the platform and understand many of the features that confuse even experienced users.
AI in email marketing: Kim touches on the balance between using AI tools and maintaining a personal connection with your audience.